With a background in product design and a Master’s in Designed Objects from the School of the Art Institute of Chicago, I approach work through the lens of people, behaviour, and context. My work explores how ideas can move from insight to something tangible, whether that is a product, a system, or an experience.

I started in industrial design, but my practice has grown into brand experience and strategy. I work across research, storytelling, and execution, bringing clarity to complex ideas and shaping them into outcomes that feels considered, relevant, and impactful.